Privacybeleid

This Privacy Policy explains how Zelyth (“we,” “us,” or “our”) collects, uses, stores, and protects your personal data when you visit, browse, or make a purchase from our website (www.zelyth.com). We are committed to complying with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

1. Who We Are

Zelyth is an online wellness and lifestyle brand, offering products for home fragrance, aromatherapy, and self-care. We are the data controller responsible for your personal data.

2. What Personal Data We Collect

We collect and process the following categories of personal data:

Identity data – name, username, title
Contact data – billing and shipping address, email address, phone number
Transaction data – order details, payments, and returns
Technical data – IP address, browser type, time zone, device type, and operating system
Usage data – pages visited, time spent on the site, and other analytics
Marketing preferences – your consent or opt-in to receive newsletters and promotions

3. How We Collect Your Data

Your data is collected in the following ways:

When you make a purchase
When you create an account
When you sign up for our newsletter or marketing emails
When you contact us via our website or email
Via cookies and similar tracking technologies

4. Legal Basis for Processing

Under the GDPR, we must have a lawful basis to process your personal data. We rely on the following legal grounds:

Performance of a contract – to process your orders and deliver products
Consent – for marketing and newsletter communications
Legal obligation – to comply with applicable laws (e.g., tax records)
Legitimate interest – to improve our services, prevent fraud, and conduct analytics

5. How We Use Your Data

Your personal data is used to:

Process your purchases and deliver your order
Manage your customer account
Send you transactional and marketing emails (if you’ve opted in)
Improve website functionality and user experience
Comply with legal and regulatory requirements

6. Data Sharing

We only share your personal data with trusted third parties necessary to provide our services:

Payment processors (e.g., Stripe, PayPal)
Shipping carriers and logistics partners
Marketing and analytics service providers (e.g., Klaviyo, Google Analytics)

All partners are GDPR-compliant and process data under strict confidentiality agreements. We do not sell your personal information.

7. International Data Transfers

If we transfer your data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or reliance on countries with adequate data protection standards.

8. Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected, including fulfilling orders, legal obligations, or resolving disputes.

9. Your Rights Under GDPR

You have the following rights regarding your personal data:

Right to access your data
Right to correct inaccurate or incomplete data
Right to erase your data (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing based on legitimate interests or direct marketing
Right to withdraw consent at any time
Right to lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at info@zelyth.com.

10. Cookies & Tracking Technologies

We use cookies and similar technologies to personalize content, remember your preferences, analyze website traffic, and serve relevant ads. You can control your cookie preferences through your browser settings or our cookie consent banner.

11. Security

We take data security seriously and implement appropriate technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration.