This Cookie Policy explains how Zelyth, a brand operated by YTS Commerce, uses cookies and similar technologies when you visit zelyth.com.
It should be read together with our Privacy Policy, which provides further information about how Zelyth processes personal data.
What cookies are
Cookies are small pieces of information that a website can store on or access from your device when you visit a website.
Cookies can perform different functions. Some are necessary for a website to operate, while others can remember preferences, measure website usage or support advertising and marketing activities.
Similar technologies, such as pixels, tags, local storage and other identifiers, may perform comparable functions. In this Cookie Policy, references to cookies may also include these similar technologies where appropriate.
How Zelyth uses cookies
Zelyth uses cookies and similar technologies to operate our online store, maintain shopping and checkout functionality, remember choices, protect our website and payment processes and, subject to your consent where required, understand website usage and measure or personalise marketing activities.
We divide these technologies into categories according to their purpose. The technologies actually used may change as our website and services develop.
Where a cookie or similar technology is not strictly necessary and applicable law requires consent, it will only be used in accordance with your consent choices.
Strictly necessary cookies
Strictly necessary cookies and technologies are required for essential website functions or to provide a service that you expressly request.
These may be used for purposes such as:
- maintaining your shopping cart;
- operating the checkout process;
- maintaining website and customer sessions;
- remembering information necessary to complete an order;
- providing account and authentication functionality;
- protecting the website against security threats and abuse;
- supporting fraud prevention where necessary;
- processing or securing a payment that you initiate; and
- remembering your cookie consent choices.
Because these technologies are necessary to provide the website or a service you have requested, they do not depend on consent where the applicable legal exemption for strictly necessary technologies applies.
Disabling strictly necessary cookies through your browser may prevent parts of the website from functioning correctly. For example, your shopping cart, account or checkout may no longer work as intended.
Functional cookies
Functional technologies may be used to remember choices or provide enhanced website functionality that is not strictly necessary for the basic operation of the website.
Depending on the functionality enabled on Zelyth, these technologies may remember preferences such as interface or website choices.
Where applicable law requires consent for a particular functional technology, it will be controlled according to your cookie preferences.
Analytics cookies
Subject to your consent where required, Zelyth uses analytics technologies to understand how visitors interact with our website and to measure the performance of our online store.
We use Google Analytics for website analytics.
Analytics technologies may process information such as:
- pages viewed;
- website interactions;
- session information;
- referral information;
- browser and device information;
- approximate location derived from technical information;
- purchase and ecommerce events; and
- other information used to understand website performance and visitor behaviour.
This information helps us understand matters such as which parts of Zelyth are used, how visitors navigate the website and whether technical or usability improvements may be appropriate.
Analytics technologies that require consent are not intended to be activated as consented analytics technologies until the relevant permission has been given.
Google Analytics and consent
Zelyth uses Google Analytics 4 and may use Google’s consent functionality in combination with our consent management platform.
Google technologies can adjust their behaviour according to the consent signals communicated by our consent system. The precise behaviour may depend on our technical configuration and the Google services enabled at the relevant time.
Where required, analytics storage and related tracking are controlled according to the choices you make through our cookie consent interface.
Google may process information through its services in accordance with its own applicable privacy and data protection documentation.
Advertising and marketing technologies
Subject to your consent where required, Zelyth may use advertising and marketing technologies to measure campaigns, understand interactions with our advertising, build relevant audiences and show or measure advertising across third-party platforms.
These technologies may be used for purposes such as:
- measuring advertising performance;
- attributing visits or purchases to advertising campaigns;
- understanding whether a visitor interacted with an advertisement;
- creating or measuring advertising audiences;
- remarketing or retargeting where enabled;
- limiting or measuring advertising exposure; and
- improving the relevance and effectiveness of marketing campaigns.
Advertising and marketing technologies that require consent will not be treated as strictly necessary merely because they are commercially useful to Zelyth.
Meta technologies
Zelyth may use Meta advertising technologies, including the Meta Pixel, for advertising measurement, attribution, audience creation and remarketing where these features are enabled.
Depending on the configuration and your consent choices, Meta technologies may receive information about interactions with Zelyth, such as page views, product interactions, checkout-related events or purchases, together with technical identifiers and device or browser information.
Meta may process information received through its technologies in accordance with its own applicable privacy terms and policies.
Where consent is required, Meta advertising technologies will be subject to the relevant advertising or marketing consent choice.
Email and marketing technologies
Zelyth may use Klaviyo or another email marketing platform to manage newsletter subscriptions, marketing communications and related ecommerce marketing functionality.
Where enabled, marketing services may use technologies that help us understand interactions with marketing communications or connect website activity with marketing functionality.
Technologies used for advertising, behavioural tracking or similar non-essential marketing purposes will be subject to consent where required.
Your subscription to marketing communications and the processing of personal data associated with that subscription are also described in our Privacy Policy.
You may unsubscribe from marketing emails independently of your cookie preferences. Conversely, changing your cookie preferences does not necessarily unsubscribe your email address from a newsletter to which you have subscribed.
WooCommerce and shopping functionality
Zelyth is built using WordPress and WooCommerce.
WooCommerce and related ecommerce functionality may use cookies or similar storage mechanisms to maintain your shopping session, remember cart contents, support checkout and provide other functionality that you request while using our online store.
Where these technologies are strictly necessary to maintain a cart, perform checkout or provide another expressly requested ecommerce function, they may operate without optional analytics or advertising consent.
Payment and security technologies
When you initiate a payment, payment providers and related services may use cookies, identifiers or other technologies necessary to securely process the transaction, authenticate a payment, prevent fraud or comply with applicable financial and security requirements.
Zelyth uses payment functionality provided through WooPayments and applicable payment partners.
The precise technologies used during payment may depend on the payment method selected and the relevant payment provider.
Technologies genuinely necessary to perform or secure a payment you have requested may be treated differently from optional analytics or advertising technologies. Payment functionality is not used as a basis for activating unrelated marketing tracking without the consent required for that tracking.
Security and anti-spam technologies
Zelyth may use security and anti-spam technologies to protect forms, accounts, checkout functionality and other parts of the website against automated abuse, malicious activity and spam.
The specific technology used may change as our security arrangements develop.
Where a security technology is strictly necessary to protect a service or communication requested by the visitor, it may operate as a necessary technology. Where a particular implementation involves additional non-essential tracking, any applicable consent requirements will be respected.
Third-party technologies
Some cookies and similar technologies used on Zelyth may be provided by third parties that support functions such as payments, analytics, advertising, email marketing, security or other website services.
Depending on the service and technical configuration, these third parties may receive information generated when their technology is used.
Relevant providers may include, where enabled:
- Google, for analytics and related measurement technologies;
- Meta, for advertising, attribution and audience technologies;
- Klaviyo, for email and ecommerce marketing functionality;
- WooCommerce and associated ecommerce services;
- WooPayments and applicable payment partners; and
- security or anti-spam providers used to protect the website.
The exact third parties involved may depend on the features you use, the choices you make and the services enabled on Zelyth at that time.
Cookie consent management
Zelyth uses CookieAdmin as its cookie consent management solution.
CookieAdmin is used to present cookie choices, manage consent preferences and remember the selections made through our cookie interface.
Depending on our configuration, CookieAdmin may also communicate consent signals to compatible services so that those services can adjust their behaviour according to your choices.
A consent-related cookie or similar storage mechanism may be used to remember your choices so that we do not need to ask you to make the same selection on every page you visit.
Your cookie choices
When you visit Zelyth, our cookie interface allows you to make choices about categories of non-essential cookies and similar technologies where consent is required.
You can accept available optional categories, reject them or adjust your preferences according to the controls provided.
Rejecting optional cookies does not prevent you from using the essential shopping functionality of Zelyth, although features that depend on an optional technology may not be available or may function differently.
Consent is not inferred merely because you continue browsing the website.
Changing or withdrawing consent
You can change or withdraw your consent after making an initial choice.
Use the Cookie Preferences option available on Zelyth to reopen the consent interface and review or change your choices.
Withdrawing consent does not affect the lawfulness of processing that occurred on the basis of valid consent before it was withdrawn.
After you withdraw consent, technologies controlled by that consent will no longer be used for the relevant optional purpose in accordance with the updated choice. Information already lawfully collected may remain subject to appropriate retention requirements as described in our Privacy Policy and the relevant provider’s applicable terms.
Browser controls
Most browsers also allow you to view, delete or block cookies through browser settings.
Browser controls operate separately from the preferences recorded through our website. Deleting cookies may therefore also delete the cookie that remembers your Zelyth consent selection, in which case you may be asked to make a new choice when you return.
Blocking all cookies through your browser may interfere with essential ecommerce functions, including the shopping cart, account functionality or checkout.
Cookie duration
Cookies may be either session-based or persistent.
Session cookies generally expire when the relevant browsing session ends. Persistent cookies remain for a defined period or until they are deleted, subject to the settings and purpose of the relevant technology.
Cookie duration should be proportionate to the purpose for which the technology is used. Necessary technologies may remain only for as long as reasonably required for their operational purpose, while consent and preference technologies may persist for an appropriate period so that your choices can be remembered.
Analytics, advertising and third-party technologies may have different retention periods according to the relevant provider and configuration.
Current cookie details
The precise cookies and similar technologies present on Zelyth may change when website functionality, plugins, payment methods, analytics services or marketing technologies are added, removed or updated.
Where available, our cookie consent interface provides current information about detected cookies and their categories.
We periodically review our cookie configuration and may use automated cookie scanning functionality to help identify technologies present on the website.
The absence of a technology from an outdated historical list does not permit us to use a non-essential technology without the consent that is legally required for it.
International processing
Some providers involved in analytics, advertising, payment, security or marketing technologies operate internationally.
As a result, information generated through certain technologies may be processed outside Belgium or the European Economic Area.
Further information about international transfers of personal data and the safeguards applicable to those transfers is provided in our Privacy Policy.
Changes to this Cookie Policy
We may update this Cookie Policy when our website, technologies, providers, consent configuration or legal obligations change.
The date and time displayed at the top of this page indicate when this Cookie Policy was most recently updated.
Where a change requires a new consent choice, we may ask you to review your preferences again.
Contact
If you have questions about our use of cookies or similar technologies, please contact:
Zelyth / YTS Commerce
Minister Delbekelaan 54
2170 Merksem
Belgium
Enterprise number: 1013.642.278
VAT number: BE 1013.642.278
Email: [ZELYTH EMAIL TO BE ADDED]
The registered office is not a visiting or product returns address.